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Conference “Television as Business” was successfully held on November 5

08-11-2010

On November 5, 2010 Conference “Television as Business” was held in Hyatt Regency Kyiv Hotel. The conference was organized by Television Industry Committee.

Conference Television as Business is an annual meeting of the television industry about money, people, technologies and a content. Within a year it is unique possibility to look at the future of Ukrainian TV.

At the conference top-managers, media experts, analytics, investors, TV and Internet communication specialists who represent TV-channels, advertising agencies and companies took part. The total amount of visitors was above 100 people.

27 Ukrainian and foreign media experts with experience in wide range of media organizations took part at the conference:

  • Kateryna Kotenko, Television Industry Committee
  • Maxim Dmitriev, Russian Authors' Society
  • Olexandr Bohutskyy, ICTV TV-channel
  • Ekaterina Lapshina, System Capital Management
  • Boris Lozhkin, Ukrainian MEDIA Holding
  • Ross Biggam, Association of Commercial Television in Europe
  • Svitlana Kalinina, Kwendi Media Audit
  • Saulius Bakas, Deloitte & Touche
  • Roman Sidorenko, WantMore
  • Olga Rosmanova, GfK Ukraine
  • Victoria Semenenko, Maxximum Media Communications Group
  • Maxim Lazebnik, All-Ukrainian Advertising Coalition
  • Alexander Gorokhovsky, AITI/Carat
  • Vitaliy Matveev, Optimum Media Ukraine
  • Maria Gudkova, STB TV-channel
  • Iryna Butko, Inter TV-channel
  • Paul Pauwels, etma (european television and media management academy)
  • Volodymyr Rizun, Institute of journalism
  • Sophia Opatska, The Lviv Business School of the Ukrainian Catholic University (LvBS)
  • Tatyana Kharchenko, Mediabusiness
  • Iryna Kostyuk, Media Resources Management
  • Yuliya Sobakar, MEDIAMETRIE – EurodataTV Worldwide
  • Volodymyr Borodyanskyy, STB TV-channel
  • Victor Mirsky, FILM.UA Group
  • Victor Prykhodko, PRO-TV Company
  • Artem Vakalyuk, Content Report
  • Irene Myronova, Commersant Ukraine


The conference program was divided into 4 sections and included 15 topics:

  • Industry regulation and challenges of legislation
  • TV and protection of intellectual property rights
  • Panel Discussion: Media holdings: consolidation or diversity
  • What are the consumers up to?
  • Foreign countries' examples of cost effectiveness and new revenue generation during the recession
  • Niche TV channels as a direct way to premium viewers
  • TV projects monetization on the Internet
  • Panel Discussion: The development of TV measurement in Ukraine
  • Panel Discussion: TV ads' sales system in Ukraine
  • TV and Media Management
  • Human resources management in the media company
  • Panel Discussion: The ideal media education for TV professionals and managers
  • Creating the modern TV product
  • Panel Discussion: Developing own production
  • Format industry in Ukrainian - how to monetize local ideas


Format-Show, presentation-screening of 30 new TV formats from the leading international content holders: Endemol, Fremantle, Zodiak etc. was held after the conference. From reality to talent-show. The project was prepared by Media Resources Management.

«We managed to create a communicative ground of high quality for TV professionals. It is a well-known fact that television is more dependent on individual contribution of every worker than any other industries. So educational topics, career enhancement, exposure to new ideas and tendencies, networking are getting of much importance now. Television has got such a ground now. We are happy with it», said Kateryna Kotenko, Executive director of Television Industry Committee.

During the conference there were taken video podcasts with the speakers. Video and photos you can find at the conference website http://tvbusinessconference.com/en/.

Conference “Television as Business” will gather TV industry once again to discuss the most important topics of the industry in autumn 2011.