Press-center

• Global trends
• News
• Position statements
• Archive

The conference ‘TV measurement: 2012’ was successfully held

On March 16, 2012 in Radisson Blu, Kyiv it was held the conference ‘TV measurement’.

The conference organizer is Television Industry Committee. It is one of the largest clients of television measurement research in Ukraine. Its goal is to create balanced (trustworthy, consistent and acceptable to all users) sociological research of television audience in Ukraine.

The conference has gathered 75 participants which summed the results of TV panel work for last year, looked at experience of other countries and discussed ways of improvement of all-Ukrainian research panel.

Speakers of the conference:

• Oleg Borysiuk, Head of Technical Committee of Television Industry Committee, Media analyst, Initiative (ADV)
• Olga Rosmanova, Director of Media research Department , GfK Ukraine
• Nick North, Chief Marketing Officer , GfK Media Sector (UK)
• Orest Biloskurskiy, Marketing Director, StarlightMedia
• Andriy Lutskiv, Director, Communication alliance

After the speeches, there was held panel discussion of niche TV-channels. Among the participants of it there were:

• Victoria Semenenko, Managing Partner, Maxximum Media Communications Group
• Olena Rudik, Chairman of board of directors, The First Business Channel
• Roman Andreyko, Director, 24 TV-channel
• Sergiy Vovk, President, TV-company ‘ECO-TV’
• Olena Durmanova, Head of Analytical Department,  Inter TV-channel
• Olga Rosmanova, Director of Media research Department , GfK Ukraine
• Nick North, Chief Marketing Officer , GfK Media Sector (UK)

You can look through the presentations and photos from the conference at the website www.tvmeasurements.org.

Conference ‘TV measurement’ is the best professional place for discussion of innovative methods and technics of TV audience analysis.

Next time it will be held in spring 2013. You are most welcome to send your wishes and proposals about the topics for discussion to the address pr@itk.ua.

• print