About TIC

Television Industry Committee (TIC) - is a professional association of leading television channels and media agencies. TIC represents interests of television and media industries of Ukraine.

The main purpose of TIC is to PROMOTE THE DEVELOPMENT OF TELEVISION AND MEDIA INDUSTRIES IN UKRAINE.

TIC’s main development strategy is:

Television Audience Measurement

The goal is to provide the market reliable and consistent system of television audience measurement.

Key result areas:

• Compliance providing with international standards of quality, technology and methodology
• Enforcing providing signed contracts and TIC decisions
• Organization of TV panel data quality control system
• Ensuring the protection of licensed users of the TV panel data
• Education and professional development of media analytics specialists

Development of Ttelevision and Media Industries

The goal is to raise the competitiveness of television among other media and communication platforms and to promote television market development.

Key result areas:

• Implementation of long-term program to improve the competitiveness of television
• Increasing the attractiveness of television as a communication channel for advertisers
• Favorable conditions creating for the television as a business development
• Skill development for TV  and media industries specialists

Self regulation of industry

TIC is mediator and influential television and media industries mechanism of realizing the common ineterests of the media market perticipants.

Key result areas:

• To develop the self-regulation instruments of television and advertising markets
• Forming a cohesive advertising and television community, which operates on unified market rules
• Compliance ensuring of the legislative initiatives to the needs of industry participants
• Effective interaction with government authorities and public institutions that are related with the television and media markets